Women in Business Spotlight: Rebeca Krones

women-in-business-spotlightHighlighting green businesses around the nation

Tropical Traders Specialty Foods is a family-based business that produces raw, certified-organic honey under two brands: Royal Hawaiian Honey and Bee Well Honey. The business was founded more than 10 years ago, spans three generations and values sustainability as one of its core beliefs. The U.S. honeybee population (pollinating bees in particular) is declining for a number of reasons, including exposure to pesticides, disease and climate change. However, Topical Traders Specialty Foods practices organic beekeeping to protect and preserve its honeybee colony and to provide high-quality products to consumers.

Rebeca Krones, the company’s co-owner, explains how “none of the bees that produce the honey we sell are used for pollination. While we all know honeybees are the most efficient pollinators, and crucial to the production of much of the food we consume, bees that are used for pollinating are at a much higher risk for disease than those which are not.”

With principles such as using recyclable packaging materials, educating customers about sustainability and producing less waste, Tropical Traders Specialty Foods is a leader and supporter when it comes to green efforts. And now more than ever, consumers across the country are becoming more aware of food product labels, certifications and ingredients.

Read more here.

About royalhawaiianhoney

Rebeca Krones, Owner, Tropical Traders Specialty Foods My love of food began while growing up in Costa Rica and the rainforest of Peru, where I was exposed to many varieties of exotic fruits, vegetables and cuisine. My dad, Michael Krones, was a beekeeper back then and still is. When I was 16 my family and I spent two years living and sailing on a boat, and I was the designated cook as we traveled from San Francisco, CA, down the coast of Mexico and eventually to the Hawaiian Islands. This experience taught me a lot about sourcing local foods and ingredients. After earning a degree in Art History from Oberlin College in Ohio, I worked at several fine arts museums and galleries before returning to my love of food while working at Chez Panisse Restaurant in Berkeley, CA. I founded Tropical Traders with the intention of introducing the incredible honeys my dad produces to other people. My unique life experiences have made this possible. Aloha!
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