A new year brings many new opportunities and in the food sphere, 2018 may be known as the year for transparency and authenticity. Americans have become increasingly interested in and concerned with how their food is made and where it comes from. One example of this: Netflix launched a documentary called “Rotten” and in each episode details foods which have the most work to do when it comes to transparency. Honey is one of them.
From the trailer for the episode called Lawyers, Guns & Honey
With demand for honey soaring just as bees are dying off in record numbers, hidden additives, hive thefts and other shady tactics are on the rise.
Honey is such a wholesome product, as American as apple pie- how is honey now being investigated by the same Immigration and Customs Enforcement agents tasked with looking out for illicit drug shipments?
It’s a matter of supply and demand. Since high fructose corn syrup became a dirty word, more Americans want natural sweeteners and are turning to honey. But American bees are dying off in record numbers, and it is harder and harder for beekeepers all over the world to make a living from honey production, so there is not enough honey to supply the market.
We became a True Source Certified honey company three years ago to show our customers the honey we sell is genuine and from where it says it is from. We join a small group of American honey producers in pledging to:
…protect our customers and consumers, as well as the global reputation of honey products, by ensuring to our utmost ability that honey:
- Is ethically sourced in a transparent and traceable manner from known beekeepers and brokers;
- Moves through the supply chain in full accordance with U.S. law and without circumvention of trade duties; and
- Carries truthful labeling as to its source, has been tested to ensure quality, and has been handled in a safe and secure manner from hive to table.
We appreciate the opportunity to continue to do business the right way.